THE BRIEF
Crabtree & Evelyn wanted to create a ‘rustic look’ glorifier unit for their window displays. The glorifier unit gives their fragrance products additional elevation and impact in-store, needed to be sturdy enough to display the products yet cost effective enough to manufacture and supply to stores nationwide.
OUR IDEA
Material choice was key to the brief. We evaluated a selection of corrugated materials for the base unit. These would provide both the strength to display the product and also provide the neat cut and edges required by the client. We chose foam PVC for the Lollipop graphics and added cut outs in the base so they were self-supporting. Detailed consideration was also given to the transport packaging to ensure they arrived at the stores both safely and in a way that staff could assemble the unit easily.
THE RESULT
A happy client. The units proved so effective that they were retained in-store for further campaigns. We now supply new graphics for each promotional change.
