THE BRIEF
Virgin Media wanted to create a ‘Sporting Calendar’ insert that would bind in to their customer magazine and not only engage readers but also be easy to remove and retain.
THE IDEA
We developed an 8-page insert with an interactive pull out tab that allowed the reader to release the pages and reveal more information. Incorporating our unique 'ibind' attachment meant that the calendar was easy for the reader to detach and keep.
THE RESULT
A happy client and more engaging customer magazine for readers.
